World

Sunday, 03 October 2010 22:24

Written by Simon Anholt

Brands And Marketing, Charity And International Aid

By: Simon Anholt

Countries depend on their international standing as never before: the way they are perceived by people around the world has a direct impact on their ability to export products, services, ideas, culture and people, and their ability to attract investment, tourists and talent. So it’s very important for governments to understand how national reputation is formed, and how and why it changes.

This is why the phrase “nation brand” was coined back in 1998. The other brand that coined was the phrase “nation branding”, which seems to contain a promise that if a country doesn’t like its reputation, it can manipulate it using the techniques of marketing. This promise is a lie. Countries are judged by what they do and what they make, not by what they say about themselves. So “nation branding” is a wicked waste of taxpayers’ money, and shouldn’t be tolerated.

World

Friday, 24 September 2010 09:45

Written by EritreaCompass

In Mid August 2010 EritreaCompass in association with Eritrean Audio - Visual Institute was ready to publish two videos online which were aimed at encouraging tourism to Eritrea, One video focused on Asmara while the other on Eritrea as a whole. Before the videos were published an announcement was made as a note on facebook, however a very ill informed individual that is being stirred around by the western propaganda machine made the following comments. Hence EritreaCompass.com has taken the courtesy to connect ill informed individuals with reality by posting the following videos on Jamaica's Financial Crisis.

"In order Eritrea to become giant tourism nation, it should learn from small countries like Jamaica, Costa Rica, Dominican Republic…